North Face 5th Ave Flagship

Completed in 2024, Greenery NYC partnered with The North Face to bring biophilic impact to their 5th Avenue flagship store. Extra-large custom concrete planters flank the escalators, drawing shoppers upward with bold, natural focal points that mirror the brand’s outdoor spirit. Throughout the retail space, thoughtfully placed potted plants are integrated between product displays, grounding the merchandise in a real-world, adventure-ready setting. The use of live greenery not only reinforces the brand’s ethos of exploration and sustainability but also invites shoppers to linger longer—deepening engagement and boosting the overall retail experience.