In October 2018 Timberland commissioned Greenery NYC to build a living forest within their Fifth Avenue pop-up shop. This immersive retail experience featured a 12′ x 30′ living wall as well as hundreds of living ferns, ivy, and fifteen foot tall ficus trees. The activation was installed through January 2019 and hugely successful for the brand. Photos by John Muggenborg.
LOCATION: Manhattan, NYC
INSTALLATION: Greenery NYC
GREEN WALL SYSTEM: Gsky® Versa Wall®
DATE INSTALLED: October 2018